Networking for Media

Networking is a very important tool that is often overlooked when students are busy still studying in college or university.

There are many ways students can network and may be doing so without even realizing it.  Social media would be the obvious resources that you have right at your finger tips.   Within a click of your cell phone or laptop, you instantly have access to Linked In, Instagram and Facebook to connect with whomever is in the journalism, communications or media business.

“Use these platforms to connect with people you do not know, people with whom you have never worked, people who seem to share interests with you and what you are in essence doing is leveraging the worldwide web to scale the potential of your business,” says INC columnist Hillel Fuld

Students can connect with fellow classmates, teachers and career counselors to keep

Ryerson Student Photo by Alana Rayman

connected for future job prospects.  It’s a lot faster to network this way, than to spend hours looking on various web-sites, although it’s a good idea to make profiles on sites such as Indeed or Linked In so employers can view your resume, work and links.  It’s also a good idea to make your own professional portfolio showcasing your work and talents on websites like WordPress or Wix so employers can see what talents your bring to the table without waiting for the interview.

Keep in mind, when networking and job searching, looking the part and doing anything that you can to make you stand out from the crowd is highly recommended.  Job hunting is competitive as is.  Dress for the part; take cues from your superiors; be professional and outgoing when conversing/socializing at gatherings, meetings or parties.  Also try to take professionalism classes/tutorials to see what the best interview tips are and the best way to conduct yourself when you meet potential clients or managers.  Websites such as are great sites for school and networking tips.

When you are a potential applicant, it is advisable to take note of what you have on social media, especially for journalism and communications where you want to have a good reputation to put out to potential employers.  Here is a video you can check out to take note of the Do’s and Dont’s of social media and networking.


Answers for week 3/4 and media log

  1. Buzz Feeds’ Golden Rules of Sharability are “Don’t use tricks, people don’t like to feel stupid”.  Be Yourself, content should reflect your own Identity.  Experiment.  No ideas are bad ideas.  Have a heart.
  2. The Huffington Posts 3 badges are Networker which is for users who use the site for mainly for networking and meeting/connecting with people.  Moderator badges are for people who frequently monitor the site for news/blogs and info.  Superuser is for people who check the site all the time and give feedback to a lot of the posts.
  3. The Portal era started in the mid-nineties and companies like AOL, MSN and Compu-serve controlled the technology through the technology which users accessed the internet.  The Search Era introduced search engines like Google, Lycos and Excite became intermediaries between the audience and the publishers web-sites.  The Social era started in 1996 with the launch of social media giant Facebook and later on Buzzfeed changed online journalism forever.
  4. David Skok uses disruption theory to explain how certain business such as the auto industry have revolutionized through change as so the media and journalism.  So now instead of traditional paper news and magazines, the industry has now been ‘disrupted’ by all these other news outlets such as Huffpost and Buzzfeed.


Media Log for week 3/4

I haven’t seen that many interesting things on the news aside from the regular hoopala from Trump in the U.S. and Doug Ford in Canada.  On the weekend there was coverage on CP24 on ‘Ford Fest’ and there was news about the Toronto Mayoral debate on their as well as on Global TV.  I also saw some more bad news about a 3-year-old who was attacked in a Mississauga dog park by a Husky.  I also saw more news about Gun Violence in North York and Regents Park on CP24 and Global News.

Media Log

I would have to say that I’ve watched a lot of Media news these past 2 weeks Sept 4th-17th, but mostly on Wednesday and Thursday when I was looking at Hurricane Florence coverage on CNN.  I also watch about 20mins or so a day of CP24 on TV as well as online and the same of Global TV news at night.  Those were my most-watched news outlets this week.  I also saw a lot about Premier Doug Ford and the increasing gun violence in Toronto and the GTA.

-Alana Rayman

Answers and Reflection for Week 1 and 2

  • People may pay for news because they want legit news coverage.  People trust reputable outlets such as CTV, BBC or Macleans Magazine because all the work is fact checked and they’ve been around for a long time.
  • The most beneficial funding/revenue source options for Online News would probably be through advertising and sponsorship.  The type of advertising could be just the traditional Click Bait ads or even some video pre-roll before viewers see the news videos.  The use a lot of this on City TV and YouTube or Yahoo news.  Most news outlets use these even though they can be annoying at times for the viewer, but there wouldn’t be any other way to make money.  It’s the same as TV, it’s just used on a different platform.
  • People identified with Display advertising as the least intrusive because it’s the most trusted and it doesn’t use peoples personal information or email to attract them.  It’s the most acceptable form because it’s the oldest and the safest.
  • I think Video Pre-roll is the least acceptable because it’s the most annoying and it could be invasive because on an outlet such as YouTube you have to watch the ad before you view the video, so who knows what others know and why do you need to be subjected to all of that?

Ranking of intrusiveness in Advertising:

  1. Video Pre-roll (because you don’t have a choice but to watch it most of the time)
  2. E-Commerce Links and Partnerships (because you don’t know who has what information or has access to personal info on social media websites)
  3. Click Bait (because Marketers and Advertisers may be able to see what web-sites you are viewing and gain access to your email/personal info.
  4. Sponsored By Content (Because it may not have as much access to personal info)


Good company in a journey makes the way seem shorter. — Izaak Walton